We use selected Facebook tools from Facebook on our website. Facebook is a social media network of the company Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland These tools enable us to provide you and people interested in our products and services with the best possible offer. Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.
What are Facebook tools?
Among many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. But since the term is hardly known, we have decided to call them simply Facebook Tools. Among them, you will find others:
- Facebook pixels
- social plug-ins (such as the “Like” or “Share” button)
- Facebook login
- account kit
- APIs (Application Programming Interface)
- SDKs (collection of programming tools)
- Platform Integrations
- Technologies and services
Through these tools, Facebook extends services and has the ability to receive information about user activities outside of Facebook.
Why do we use Facebook tools on our website?
We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook Ads) we can reach exactly these people. However, in order to be able to show users suitable advertisements, Facebook needs information about people’s wishes and needs. For example, information about user behavior (and contact details) is made available to the company on our website. In this way, Facebook collects better user data and can show interested people the appropriate advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.
Facebook calls data about your behavior on our website “event data”. This data is also used for measurement and analysis services. Facebook can thus create “campaign reports” on our behalf about the impact of our advertising campaigns. Furthermore, analyses give us a better insight into how you use our services, website or products. This allows us to use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.
What data is stored by Facebook Tools?
By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.
Facebook uses this information to match the data with its own data it has about you (if you are a Facebook member). Before customer data is sent to Facebook, a so-called “hashing” process takes place. This means that a data record of any size is transformed into a character string. This also serves to encrypt data.
In addition to contact data, “event data” is also transmitted. “Event data” refers to the information we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event information” may also be linked to contact information. This allows Facebook to provide better personalized advertising. After the matching process mentioned above, Facebook will delete the contact information.
In order to be able to deliver advertisements in an optimized way, Facebook only uses the event data if it has been combined with other data (which was collected by Facebook in another way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools, we will go into more detail about individual Facebook cookies. General information about the use of Facebook cookies can also be found on https://www.facebook.com/policies/cookies.
How long, and where is the data stored?
In principle, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where your data is stored. However, customer data is deleted within 48 hours after it has been compared with your own user data.
How can I delete my data or prevent data storage?
In accordance with the Data Protection Basic Regulation, you have the right to information, correction, transferability and deletion of your data.
A complete deletion of the data will only take place if you completely delete your Facebook account. And this is how deleting your Facebook account works:
1) Click on the right side of Facebook on Settings.
2) Then click on “Your Facebook information” in the left column.
3) Now click “Deactivation and Deletion”.
4) Now select “Delete account” and then click on “Next and Delete account
5) Now enter your password, click on “Next” and then on “Delete account
The data that Facebook receives via our site is stored using cookies (e.g. social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser.
If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. This way you can decide for each individual cookie whether you want to allow it or not.
Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC.
We hope we have provided you with the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines on https://www.facebook.com/about/privacy/update.
So-called social plug-ins of the company Facebook Inc. are built into our website. You can recognize these buttons by the classic Facebook logo, such as the “Like” button (the hand with raised thumb) or by a clear “Facebook Plug-in” label. A social plugin is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most commonly used functions are the familiar “Like” and “Share” buttons.
The following social plug-ins are offered by Facebook:
- “Save” button
- “Like” button, share, send and quote
- Page plug-in
- Messenger plug-in
- Embedded contributions and video players
- Group plug-in
Learn more on https://developers.facebook.com/docs/plugins.
We use the social plug-ins on the one hand to offer you a better user experience on our site, and on the other hand because Facebook can use them to optimize our ads.
If you have a Facebook account or have visited facebook.com before, Facebook has already set at least one cookie in your browser. In this case, your browser uses this cookie to send information to Facebook when you visit our site or interact with social plug-ins (such as the “Like” button).
The information received is deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you have visited, the date, time and other information concerning your browser.
In order to prevent Facebook from collecting a lot of data during your visit to our website and linking it with Facebook data, you must log out (log off) from Facebook during your visit to the website.
If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit can be transmitted to Facebook. We would like to expressly point out that we do not know exactly what data is transferred. However, according to our current state of knowledge, we try to inform you as well as possible about data processing. How Facebook uses the data, you can also read about in the company’s data policy at https://www.facebook.com/about/privacy/update.
The following cookies are set in your browser at least when you visit a website with social plug-ins from Facebook:
Value: not specified
Purpose: This cookie is used to make the social plug-ins on our website work.
Expiration date: after session end
Purpose: The cookie is also necessary for the plug-ins to work properly.
Expiration date: after 3 months
Note: These cookies were set after a test, even if you are not a Facebook member.
If you are logged into Facebook, you can change your settings for advertisements at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.
If you are not a Facebook user, you can click http://www.youronlinechoices.com/de/praferenzmanagement/. There you can basically manage your usage-based online advertising and have the possibility to deactivate or activate providers.
Source: Created with an imprint generator, translated by DeepL.