On our website we use the\nanalysis tracking tool Google Analytics (GA) from the American company Google\nLLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Google Analytics\ncollects data about your actions on our website. For example, when you click on\na link, that action is stored in a cookie and sent to Google Analytics. The\nreports we receive from Google Analytics enable us to better tailor our website\nand services to your needs. In the following we will go into more detail about\nthe tracking tool and inform you above all about what data is stored and how\nyou can prevent this. <\/p>\n\n\n\n
Google Analytics is a tracking tool that is used to analyze the traffic on\nour website. To make Google Analytics work, a tracking code is built into the\ncode of our website. When you visit our website, this code records various\nactions that you perform on our website. As soon as you leave our website, this\ndata is sent to the Google Analytics servers and stored there.<\/p>\n\n\n\n
Google processes the data, and we receive reports about your user behavior. These reports may include the following:<\/p>\n\n\n\n
– Target group reports:\nThrough target group reports we get to know our users better and know more precisely\nwho is interested in our service.<\/p>\n\n\n\n
– Advertisement Reports: Advertisement Reports help us to analyze and improve our online advertising.<\/p>\n\n\n\n
– Acquisition reports:\nAcquisition reports give us helpful information about how we can get more\npeople interested in our service.<\/p>\n\n\n\n
– Behavioral Reports: Here we\nlearn how you interact with our website. We can track which path you take on\nour site and which links you click on.<\/p>\n\n\n\n
– Conversion reports:\nConversion is the process by which you perform a desired action based on a\nmarketing message. For example, when you go from being a mere website visitor\nto a buyer or newsletter subscriber. We use these reports to learn more about\nhow our marketing activities are received by you. This is how we want to\nincrease our conversion rate.<\/p>\n\n\n\n
– Real-time reports: Here we\nalways know immediately what is happening on our website. For example, we see\nhow many users are reading this text.<\/p>\n\n\n\n
Our goal with this website is\nclear: We want to offer you the best possible service. The statistics and data\nfrom Google Analytics help us to achieve this goal.<\/p>\n\n\n\n
The statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it is easier for interested people to find it on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested.<\/p>\n\n\n\n
Google Analytics uses a tracking code to create a random, unique ID\nassociated with your browser cookie. This allows Google Analytics to recognize\nyou as a new user. The next time you visit our site, you will be recognized as\na “returning” user. All collected data is stored together with this\nUser ID. This is the only way to evaluate pseudonymous user profiles.<\/p>\n\n\n\n
Through identifiers such as cookies and app instance IDs, your interactions on our website are measured. Interactions are all kinds of actions you perform on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics can be linked to third-party cookies. Google does not share any Google Analytics data unless we, as the website operator, authorize it. Exceptions may be made if required by law.<\/p>\n\n\n\n
The following cookies are used by Google Analytics:<\/p>\n\n\n\n
Name:<\/strong> _ga Expiry date:\n<\/strong>after 2 years <\/p>\n\n\n\n Name:<\/strong> _gid Expiry date:\n<\/strong>after 24 hours <\/p>\n\n\n\n Name:<\/strong> _gat_gtag_UA_ Expiration\ndate:<\/strong> after 1 minute<\/p>\n\n\n\n Name:<\/strong> AMP_TOKEN Expiration date: <\/strong>after 30 seconds up to one year<\/p>\n\n\n\n Name:<\/strong> __utma Expiry date: <\/strong>after 2 years <\/p>\n\n\n\n Name:<\/strong> __utmt Expiration date:<\/strong> after 10 minutes<\/p>\n\n\n\n Name: <\/strong>__utmb Name:<\/strong> __utmc Name:<\/strong> __utmz Name:<\/strong> __utmv Note:<\/strong> This list cannot claim to be complete, as Google changes the choice of its cookies again and again.<\/p>\n\n\n\n Here we show you an overview of the most important data collected with\nGoogle Analytics:<\/p>\n\n\n\n Heat Maps:<\/strong> Google creates so-called heat maps. With Heatmaps, you can see exactly those areas that you click on. This way we get information where you are “on the road” on our site.<\/p>\n\n\n\n Session Duration:<\/strong> Google defines session duration as the time you spend on our site without\nleaving the site. If you’ve been inactive for 20 minutes, the session ends\nautomatically.<\/p>\n\n\n\n Bounce Rate:<\/strong> We talk about a bouncer if you only look at one page on our website and\nthen leave our website again.<\/p>\n\n\n\n Account creation:<\/strong> When you create an account or place an order on our website, Google\nAnalytics collects this data.<\/p>\n\n\n\n IP address:<\/strong> The IP address is only shown in abbreviated form so that no clear\nassignment is possible.<\/p>\n\n\n\n Location:<\/strong> The IP address can be used to determine the country and your approximate\nlocation. This process is also known as IP location determination.<\/p>\n\n\n\n Technical information: Technical information includes your browser type,\nyour Internet provider or your screen resolution.<\/p>\n\n\n\n Source of Origin:<\/strong> Google Analytics or we are of course also interested in which website or\nwhich advertisement brought you to our site.<\/p>\n\n\n\n Other data includes contact details, any ratings, media playback (e.g. if you\nplay a video on our site), sharing content via social media or adding to your\nfavourites. This list is not intended to be exhaustive and serves only as a\ngeneral guide to data storage by Google Analytics.<\/p>\n\n\n\n Google has distributed your servers around the world. Most servers are\nlocated in America and therefore your data is usually stored on American\nservers. Here you can find out exactly where the Google data centers are\nlocated: https:\/\/www.google.com\/about\/datacenters\/inside\/locations\/?hl=de<\/a> <\/p>\n\n\n\n Your data is distributed on different physical media. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. In every Google data center there are appropriate emergency programs for your data. For example, if Google’s hardware fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.<\/p>\n\n\n\n Google Analytics has a standard retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five options for this:<\/p>\n\n\n\n When the specified period has\nexpired, the data is deleted once a month. This retention period applies to\nyour data linked to cookies, user recognition and advertising IDs (e.g. cookies\nfrom the DoubleClick domain). Reporting results are based on aggregated data\nand are stored independently of user data. Aggregated data is a fusion of\nindividual data into a larger entity. <\/p>\n\n\n\n Under European Union data protection law, you have the right to access,\nupdate, delete or restrict your data. You can use the browser add-on to disable\nGoogle Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google\nAnalytics from using your information. You can download the browser add-on at https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de<\/a>. Please\nnote that this add-on only disables the data collection by Google Analytics.<\/p>\n\n\n\n If you basically want to deactivate, delete or manage cookies\n(independently of Google Analytics), there are separate instructions for each\nbrowser.<\/p>\n\n\n\n Google Analytics is an active participant in the EU-U.S. Privacy Shield\nFramework, which regulates the correct and secure transfer of personal data.\nYou can find more information on this at https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&tid=221120704<\/a>. <\/p>\n\n\n\n We hope we could give you the most important information about data\nprocessing by Google Analytics. If you want to learn more about the tracking\nservice, we recommend these two links: http:\/\/www.google.com\/analytics\/terms\/de.html<\/a> and https:\/\/support.google.com\/analytics\/answer\/6004245?hl=de<\/a>.<\/p>\n\n\n\n We have implemented the IP address anonymization of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of local data protection authorities if they prohibit the storage of the complete IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is saved or processed.<\/p>\n\n\n\n You can find more information on IP anonymization at https:\/\/support.google.com\/analytics\/answer\/2763052?hl=de<\/a>.<\/p>\n\n\n\n We have enabled the advertising reporting features in Google Analytics. The\ndemographic and interest reports include information about age, gender and\ninterests. This allows us to get a better picture of our users without having\nto associate this data with individual people. You can learn more about the\nadvertising features at https:\/\/support.google.com\/analytics\/answer\/3450482?hl=de_AT&utm_id=ad<\/a>.<\/p>\n\n\n\n You can control the use of your Google Account activities and information\nunder “Advertising settings” on https:\/\/adssettings.google.com\/authenticated<\/a>.<\/p>\n\n\n\n If you click on the following\ndeactivation link, you can prevent Google from recording further visits to this\nwebsite. Attention: Deleting cookies, using the incognito\/private mode of your\nbrowser, or using another browser will result in data being collected again.<\/p>\n\n\n\n [google_analytics_optout]Disable\nGoogle Analytics[\/google_analytics_optout] <\/p>\n\n\n\n We have activated the Google signals in Google Analytics. This updates existing Google Analytics features (advertising reports, remarketing, cross-device reports, and reports on interests and demographics) to provide aggregated and anonymous information about you, if you have allowed personalized ads in your Google Account.<\/p>\n\n\n\n What’s special about this is\nthat it is cross-device tracking. This means that your data can be analyzed\nacross devices. By enabling Google signals, data is collected and linked to\nyour Google Account. Google can thus recognize, for example, when you view a\nproduct on our website via a smartphone and only later purchase the product via\na laptop. By activating Google signals, we can launch cross-device remarketing\ncampaigns that would otherwise not be possible in this form. Remarketing means\nthat we can also show you our offer on other websites.<\/p>\n\n\n\n In Google Analytics, the\nGoogle signals also collect additional visitor data such as location, search\nhistory, YouTube history and data about your actions on our website. This\nallows Google to provide us with better advertising reports and more useful\ninformation about your interests and demographics. These include your age, what\nlanguage you speak, where you live, or what gender you are. In addition, social\ncriteria such as your occupation, marital status and income are also collected.\nAll these characteristics help Google Analytics to define groups of people or\ntarget groups.<\/p>\n\n\n\n The reports also help us to\nbetter assess your behaviour, wishes and interests. This enables us to optimize\nand adapt our services and products for you. These data expire by default after\n26 months. Please note that this data is only collected if you have allowed\npersonalised advertising in your Google Account. It is always aggregated and\nanonymous data and never data about individual people. You can manage or delete\nthis data in your Google Account.<\/p>\n\n\n\n We have concluded a direct customer agreement with Google for the use of\nGoogle Analytics by accepting the “data processing addendum” in\nGoogle Analytics.<\/p>\n\n\n\n You can find out more about the data processing addendum for Google\nAnalytics here: https:\/\/support.google.com\/analytics\/answer\/3379636?hl=de&utm_id=ad<\/a> <\/p>\n\n\n\n
Value:<\/strong>2.1326744211.152221120704-5
Purpose:<\/strong> By default, analytics.js uses the _ga cookie to store the user ID. Basically, it serves to differentiate the website visitors. <\/p>\n\n\n\n
Value:<\/strong>2.1687193234.152221120704-1
Purpose:<\/strong> The cookie also serves to differentiate the website visitors <\/p>\n\n\n\n
Value:<\/strong> 1
Purpose:<\/strong> Used to lower the request rate. If Google Analytics is provided through the Google Tag Manager, this cookie is named _dc_gtm_.<\/p>\n\n\n\n
Value:<\/strong> none
Purpose:<\/strong> Used to lower the request rate. If Google Analytics is provided through the Google Tag Manager, this cookie is named _dc_gtm_. <\/p>\n\n\n\n
Value:<\/strong>1564498958.1564498958.1564498958.1
Purpose:<\/strong> With this cookie you can track your behavior on the website and measure its performance. The cookie is updated each time information is sent to Google Analytics. <\/p>\n\n\n\n
Value:<\/strong> 1
Purpose: <\/strong>The cookie is used like _gat_gtag_UA_ to throttle the request rate.<\/p>\n\n\n\n
Value: <\/strong>3.10.1564498958
Purpose:<\/strong> This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiration date: <\/strong>after 30 minutes<\/p>\n\n\n\n
Value: <\/strong>167421564
Purpose: <\/strong>This cookie is used to establish new sessions for returning visitors. This is a session cookie and is only stored until you close the browser.
Expiration date: <\/strong>After closing the browser<\/p>\n\n\n\n
Value: <\/strong>m|utmccn=(referral)|utmcmd=referral|utmcct=\/
Purpose: <\/strong>The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This could have been another site or an advertising campaign.
Expiry date: <\/strong>after 6 months<\/p>\n\n\n\n
Value:<\/strong> not specified
Purpose: <\/strong>The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiration date: <\/strong>after 2 years<\/p>\n\n\n\nHow long, and where is the data stored? <\/strong><\/h3>\n\n\n\n
How can I delete my data or prevent data\nstorage? <\/strong><\/h3>\n\n\n\n
Google Analytics IP Anonymization<\/strong><\/h3>\n\n\n\n
Google Analytics reports on demographic\ncharacteristics and interests <\/strong><\/h3>\n\n\n\n
Google Analytics Deactivation Link <\/strong><\/h3>\n\n\n\n
Google Analytics Google Signals Privacy Policy <\/strong><\/h3>\n\n\n\n
Google Analytics add-on for data processing <\/strong><\/h3>\n\n\n\n